First of all, I love the fun, colorful cover that makes you want to open up this Bible and find out what's inside. Next, there are the pink butterflies, flowers, and hearts that really appeal to young ladies. Each book begins with an easy-to-read synopsis, and there are a lot of great side notes to help explain some of the more difficult areas. On top of that, there are "Memory Challenges" that encourage memorizing God's Word.
Some may find all of the girly things about this Bible to be unnecessary... and it may just well be. But if the "girliness" of this Bible causes just one girl to fall in love with reading it, I'd say it was worth far more than the price paid.
Disclosure of Material Connection: I was provided a free copy of this book by Thomas Nelson Publishers in exchange for my honest opinion.